Typography has been key to the identity of The New York Times from its earliest days, providing cohesion as well as opportunity as the company expands. This talk will include the early evolution of the front page, the impact of the digital era, and the challenges of designing for new properties, products and platforms.

Kelly Doe is the Director of Brand Identity and Standards at The New York Times. Her team focuses on creating foundational identities and supporting typographic and visual systems in close collaboration with creative groups across news, opinion, product, marketing, events, advertising, communications, and commerce. Kelly also maintains a studio practice that has served national and international clients, including museums and news organizations, along with a wide range of publishers, artists, and non­profits.